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The importance of employer branding has significantly increased in recent years. The competition has become louder and more creative as employees no longer hold back their expectations. The pendulum is swinging towards an employee-driven market, and it is no wonder that companies are giving employer branding the attention it deserves. Companies are forced to ask themselves how they can successfully build a strong employer brand to position themselves in the job market and also to retain employees in the long run. Building such a brand and choosing the right strategy is often easier said than done.
"Companies are being forced to ask themselves how they can successfully manage their employer brand."
Our solutions are as flexible as your individual needs. We offer you various modules so that we can accompany you throughout an entire project, take only parts of it, or coach your employees so that they can handle the majority of the upcoming tasks themselves. You decide!
Inspiration
Getting started with employer branding can be a challenge, especially with new concepts, limited resources and sometimes even internal resistance. But the good news is that there are ways to overcome these hurdles.
Target group
A clear target group definition is essential in employer branding. Only by understanding the potential needs of employees is it possible to address them appropriately.
EVP
The employer value proposition is the employer promise in terms of working environment, culture and career. In a workshop, we will show you what is important here and give you an initial insight into the topic.
Communication strategy
Whether internally or externally, clear communication is essential, whether on the intranet or on career pages. Together, we design a concept that reflects values and corporate culture and appeals to both employees and applicants.
New Work ...What? Workshop
Experience the future of work interactively! Our workshop shows that New Work is much more than just working from home! New Work emphasizes individuality in the world of work by focusing on approaches that give space to the needs and strengths of each individual.
Compensation und Benefits
Attractive remuneration and additional benefits motivate employees. Variable models such as commissions and bonuses create incentives. An effective promotion strategy includes fair salaries and gender equality.
